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Black Friday
DESIGN · SYSTEMS · STORY · OBSERVE
Product Designer crafting thoughtful digital experiences.
Interfaces, systems, and brands- designed to feel as clear as they function.
Hello!
I design across products, systems, and brands — somewhere between logic and instinct.
From shaping flows to refining interfaces, and building identities that feel consistent and clear.
Lately, I’ve been exploring marketing and brand thinking — understanding not just how things work, but how they position, communicate, and stay remembered.
Strategy
UI/UX
Prototyping
Animation
Research
Design systems
Our Projects
Recent Case Studies
About Me
Pushing boundaries since 2011
I’m Samruddhi — a product designer who enjoys bringing structure to ideas and clarity to complexity.
I work across digital products and brand spaces, shaping experiences that feel intuitive and considered.
Based in Mumbai, I spend my time exploring design, observing people, and finding inspiration outside the screen whether that’s through photography, quiet corners, or conversations that lead somewhere unexpected.
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